Search Engine Marketing is the fastest growing advertising medium on the planet because it works! Search Engine Optimisation and Search Engine Marketing drives pre-qualified visitors to your website generating leads and sales.

Whether you are developing a new website, redeveloping an existing site or simply promoting your current website, IrishSearchExperts can ensure that the end result will be as search engine friendly as possible. Going forward your online marketing activity will then be on a sound foundation. Often we work with a client's web development agency to bring search engine optimisation expertise to the development project. In other cases we will work directly with the client to optimise an existing website.

Our services may include:
* Search Engine Optimisation Audit
* Keyword Research
* Directory Submissions
* Link Building
* Copywriting for Search Engines
* Competitive Analysis

IrishSearchExperts drive significant visibility, sales and sales leads for client companies. SEO touches on all aspects of your web presence, from strategy to design, to content and technology. Broadly speaking, the two main components of our SEO program are:

1. Website Optimisation Analysing your website's underlying code, architecture and page content and making enhancements so that the site is returned prominently in the natural search results.

2. Building PageRank Building your website's Search Engine Ranking Power, or 'PageRank' as Google calls it, by developing quality, relevant inbound links to your site from other sites.

IrishSearchExperts SEO methodology is customised for each client, but the core components are:

1. Requirements capture Discussing your business and aims with you so we fully understand your services, customers, markets and sales objectives.

2. Keyword Research & Selection Using a number of research tools, we will identify what your customers are searching for online and the specific search phrases they are using.

3. Competitor Analysis Analysing your competitors' sites, those that are ranked highly on the natural search engines, to ascertain what has worked and is working for them.

4. Benchmarking Benchmarking your current search engine rankings and the total number of visitors to your site from the search engines, so we can accurately gauge the effectiveness and performance of your new Digino website or campaign.

5. Site Optimisation Optimising your website to ensure it is 'search engine-friendly' and gets maximum value from the selected keywords.