Pay Per Click (PPC) Highly targeted, comprehensive PPC search engine advertising to drive sales.

Google.com accounts for over 60% of all global searches and is the most popular search engine in many countries worldwide.

Yahoo! Sponsored Search listings appear on many of the top search engines both globally and on a market specific basis. For example, in the US Yahoo! PPC listings appear on Yahoo!, MSN and AltaVista. Whereas in the UK, Yahoo!’s network dominates 80% of the UK PPC market appearing on AltaVista, ASK, MSN, Tiscali and Yahoo! UK.

Pay-Per-Click (PPC) Search Engine Advertising PPC is a powerful direct marketing channel that allows advertisers to target specific markets and specific search phrases with specific advert copy.

You pay only for clicks into your website from the search engine. Your keyword-targeted ads will appear alongside or above the results on Google, Yahoo, MSN and many other search engines. Additionally, your ads can also appear on other websites that display paid search listings.

How does PPC Advertising Work?

Keyword-targeted ads are ranked on search results and content pages based on their maximum Cost-Per-Click (CPC), and in the case of Google also on a Quality Score. The Google Quality Score is determined by your Click Through Rates (CTRs), relevance of ad text, historical campaign performance and other relevant factors.

In the initial phase of a PPC search engine marketing campaign, we focus on paid search, particularly on Google AdWords and Yahoo Sponsored Search campaigns. Building and managing these campaigns maximises client exposure and return. In addition, PPC advertising quickly generates a large amount of performance data and information, which we can then use to model a specific marketing strategy.

IrishSearchExpert's approach delivers low-cost sales leads Maximising Click Through Rates (CTRs) Google allocates the top paid positions to campaigns and adverts that achieve above average CTRs.